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Spain, france, germany and the uk
ICT in Europe campaign cost $ 8 million and includes contract with agency
Costa Rica focused its efforts to promote tourism in Europe in four countries, with the idea of getting the best result of limited investment in the continent.
This was announced by Minister of Tourism, Mauricio Ventura, who said the selected countries are Spain, France, Germany and the UK.
Within the plan to a public relations agency and also to identify prospective study who were hired really have interest in coming to Costa Rica, Ventura said the minister.
Costa Rica focused its efforts to promote tourism in Europe in four countries, with the idea of getting the best result of limited investment in the continent.
This was announced by Minister of Tourism, Mauricio Ventura, who said the selected countries are Spain, France, Germany and the UK.
Within the plan to a public relations agency and also to identify prospective study who were hired really have interest in coming to Costa Rica, Ventura said the minister.
European tourist comes at a time when low the influx of US and attracts the forests and rural farms.
The idea, he added, is “shoot” at the target and not massively, given the limited resources.
According to the Costa Rican Tourism Institute (ICT), in full campaign in Europe they are to invest $ 8 million, which is equivalent to 40% of total annual promotion budget
That investment includes participation in international fairs, conducting cooperative campaigns with wholesalers and airlines, agent training and studies of better prospects, among other actions, said the Institute.
The ICT did not answer what was the budget allocated to Europe in 2015.
Importantes. In justifying these efforts in the European market, the minister recalled that Ventura is the second issuer importance to Costa Rica, behind the United States.
According to the hierarch, in the first three months of this year, the European market increased by 12% for Costa Rica, from 124,393 visitors between January and March 2015, to 138,967 in 2016. But the UK stands out with a 47% growth in the first quarter of this year.
In 2015, Costa Rica received about 400,000 European visitors, not inconsiderable figure, according to Ventura, but its potential is enormous, according to the forecasts of ICT.
The other effort to improve the European market is attracting more lines areas with direct flights.
Ventura recalled that after only count on the service of Iberia, have now been announced by British Airways and Air France. He said that in this June the arrival of another airline announced.
Finally, this strategy has in the decision that the Real Madrid goalkeeper, Keylor Navas, becomes tourist ambassador of Costa Rica in Spain.
Heriberto Pablo Abarca, president of the National Chamber of Tourism (Canatur) and Flora Ayub, executive director of the Costa Rican Chamber of Hotels, agreed separately fully support the strategy for the European market.
Abarca said the European travels in the so-called low season, which is becoming less necessary to reduce staff in that period.
